Comparison
LeadWise vs Apollo
Apollo is best known for its database of B2B contacts, with sequences and a dialer on top, priced per user. LeadWise has no contact database: it is for working the list you already have, with sequences, calling, a pipeline and an AI assistant, at one price per plan.
Choose LeadWise if
- You already have your contacts, or bring them from a CSV, Excel or HubSpot
- You want the pipeline and the outreach in one place, not just prospecting
- You want one price with the team included
Choose Apollo if
- Finding new contacts and their email addresses is the main job
- You want a free plan to start with
Side by side
- Pricing
- LeadWiseOne price per plan with the team included: Starter is $99 a month for up to 5 people.
- ApolloPer user, from a free plan up to custom plans.
- Contact database
- LeadWiseNone. You import your own list and LeadWise researches each company and role.
- ApolloLarge B2B contact and company database.
- Email sequences
- LeadWiseEvery plan. Sent from your own Gmail; a reply, bounce or opt-out stops them.
- ApolloIncluded.
- Pipeline and CRM
- LeadWiseContacts, companies and deals with stage definitions, forecasts and targets.
- ApolloDeals and CRM records.
Apollo details checked on October 2, 2026 from Apollo pricing. Prices and features change, so check their site before you decide.